Data, in combination with technology, drives much of the revolution happening in business today. In this article, I talk with Tom Benton, the CEO of the Data & Marketing Association (formerly known as the Direct Marketing Association) about the impact that data is having on marketers.
Data, in combination with technology, drives much of the revolution happening in business today. In this article, I talk with Tom Benton, the CEO of the Data & Marketing Association (formerly known as the Direct Marketing Association) about the impact that data is having on marketers.
Share this Article
Recommended